Strategic Operations | Marketing Programs | Growth Systems
I turn strategy into operational reality. 14+ years across Fortune 500 organizations, regulated industries, agencies, and high-growth businesses. The rare operator who builds the system and does the work inside it.
Founding team member at Greaux Digital. Designed all operational infrastructure, built a 12-person distributed team, and directed 21+ client programs simultaneously.
Three promotions in twelve months at USAA ($212B financial institution). Cross-functional operations, regulatory compliance, and governance at institutional scale before agency leadership.
I write the brief and lead the roadmap. Fourteen years at the intersection of marketing and program management means I spot risks earlier, build trust faster, and design processes that match how work actually gets done.
How I work
I find why a business isn't working before proposing what to do, the audit is the first act, not the redesign.
One template, one framework, one pipeline, designed so a team can run it without me in the room.
Named owners, hour budgets, and a weekly cadence that turn strategy into shipped work.
Short on time? Start with the marked card. Each case study answers one of them with evidence.
Greaux Digital · marketing agency Start here
Onboarding, delivery, hiring, and knowledge transfer, rebuilt as one operating system.
Real Authentication · luxury e-commerce SaaS Flagship
An audit-discovered search gap, turned into a repeatable page-production system.
Mob Armor · consumer hardware Flagship
Positioning, SEO, PR, and content aligned into one repeatable launch playbook.
TX Remodeling Pros · construction
A quarterly organic engine surfaced decks and outdoor living as the growth category.
Velocity Vue · B2B SaaS safety tech Flagship
Audit to root cause to message hierarchy, then a system built to carry it.
N-iX · software services Interview exercise
A take-home reframed into an evidence-led growth diagnosis with a measurement plan.
ServaxNet · managed hosting (B2B)
Three buyer segments, one voice standard, and a content engine that ran quarterly.
MindRacer Consulting · sales consulting
The brand's 4R Method made the spine of page, lead magnet, editorial, and social.
Before the agencies, the regulated-enterprise discipline underneath every system above: documentation, governance, and cross-functional execution.
See where the operating philosophy came from →My career started in customer-facing and operational roles, evolved into luxury retail and brand management, and led me into marketing operations and program leadership. Along the way I developed a blend of customer empathy, execution discipline, and business ownership that shapes how I lead programs and build systems.
At Greaux Digital I helped scale a fractional marketing agency from startup stage to seven-figure revenue in 18 months, designing the operational infrastructure and helping build a globally distributed team serving 21+ accounts across SaaS, eCommerce, and service industries.
Before that, USAA taught me how to operate where governance, compliance, and process discipline are non-negotiable. And launching a luxury fragrance brand at Nordstrom taught me how to drive adoption and consistency across teams with very different priorities.
Whether navigating compliance requirements or creating scalable processes from scratch, my focus stays the same: create clarity, improve execution, and deliver measurable business outcomes.